Atmosphère St-Jovite #870
beluga, boreal, riot, riotsups
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IIC-INTERSPORT International Corporation is the brand management and purchasing company of the INTERSPORT Group. With a retail turnover of over EUR 9.9 billion and more than 5,400 associated retailers in 42 countries, INTERSPORT has the worldwide leading position in the sporting goods retail market.
Where it all started
In 1968, 10 successful national buying organisations came together with an ultimate goal in mind: to create an international sporting goods operation that gives customers the fullest benefits, confidence in its retailers and complete product satisfaction. The congregation in Paris gave life to INTERSPORT and a new world of sport retail intelligence began.
INTERSPORT prides itself on the labels and the products offered around the world. By teaming up with brands like adidas, ASICS, ATOMIC or NIKE and presenting extensive campaigns involving the latest products and greatest athletes of our times, we communicate with millions of people.
After more than 40 years, we have gone above and beyond our expectations, covering the globe from Canada to Korea and from Finland to Turkey. The community and the customers are at the heart of our group. At INTERSPORT we are committed to bring sport to the people, giving our customers the best products by the best brands. We are the experts; always ready to help our customers select the shoes, apparel and equipment that meet their individual needs best. We ensure that everyone can enjoy sport!
Even though INTERSPORT is a multinational organisation our work starts and ends at local level. Our individual entrepreneurs know our customers’ needs, which differ from country to country. Our combined efforts at international level allow us to offer the latest and most advanced sporting goods, including expert service and advice.
People and their attitudes have constantly changed in the last four decades – and we are changing with them. In 2009, we launched a new brand concept, expressing the essence of INTERSPORT in a simple and emotional way: Sport to the People.
We know that the more of our customers like doing something, the more they do it! At INTERSPORT, bringing Sport to the People is assisted greatly by the mind-set we share with our customers – the passion for sport.

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